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Seventh Class: Web Site Promotion

Assignments

• The textbook devotes a whole third of the book to promotion.
  Read chapter 16 and skim 15, 17, 18, and 19
• Online reading below
• Finish up the 1-page proposals and start preparing your final projects

Notes

• Class Notes

Online Reading:
There's a lot here, you don't have to read it all but you should look at a few stories.

• The Web Marketing Checklist
  - Web Marketing Today: 23 Ways to Promote Your Site
• Promote Your Site
  
• Promotion
  - A roundup of promotion methods
• Meta Tags
  - Biggest Traffic-Boosting Trick You Are Throwing Away
• Trafficking Search Bots
  - Learn how you can help search bots better index your site.
• Web Strategies
  - Before you build your Web site, you've got to figure out what you're trying to do and who you're trying to reach. Beyond the day-to-day operations of your site, your Web strategy lays out the purpose behind all your hard work. To help you develop the most effective Web strategies, CNET Builder.com combed the Web for the best strategic resources and insights.
• Keeping the Search Engines Happy
  - By now, even the smallest child knows that having your site listed in the major search engines is the key to Earthly happiness. Human nature being what it is, there are those who would "beat the system," and try to trick the search engines into giving them more coverage than is rightfully theirs. The searchies wage an ongoing battle against these scofflaws, and if you aren't careful, you can be caught in the middle.
• Getting to Know You
  - Before you can go out and try to sells ads on your site, you need to know who's visiting. This process starts with analyzing your server logs, and this can be done with free systems that will satisfy your curiosity, and high-end systems for that massive e-commerce mall you've been building in the garage.
• Search Engine Coverage Study Published
  - Recap of that Nature study that said search engines hardly cover the web, putting this seemly nightmare scenario into perspective.
• Go Beta Tests User-Assisted Directory
  - Review of a pretty cool new system at Go that lets ordinary folks build its directory.
• LookSmart Live Looks-Up Answers
  - Review of new program at LookSmart where they answer any question within 24 hours.
• Direct Hit Debuts at MSN Search, Lycos
  - Brief on Direct Hit popularity results now at MSN Search and Lycos, plus they got $26 million in new funding today.
• FAST Announces Largest Search Engine
  - Brief on the new FAST Search service that claims to be the biggest index of the web.