2003-02-06:     The Internet Changes Everything     (Session 1)
Today there are over 100 million people in the U.S using to the Web to access news, entertainment, and other information—in direct competition with traditional print and broadcast sources. In this introduction we'll look at how the Web is changing the face of publishing, focusing specifically on the similarities and differences among print, online, broadcast and other media. — Session Leader: Matt Slaybaugh

2003-02-13:     Internet 101     (Session 2)
In this class we'll take a look "under the hood" of the Internet. A basic knowledge of how the Internet works will greatly enhance our discussions in subsequent sessions. Topics include: How the Web works, history of the Net, anatomy of a Web site, and more. — Session Leader: Edward Grossman

2003-02-20:     Get a Plan — Make Some Money     (Session 3)
The Internet Economy has seen its share of new businesses, good and bad alike. But now that the days of dot-com mania are over, taking business online means you have to have a plan. In this session we'll look at the ways companies make money on the Web, through advertising, subscriptions, electronic commerce, and more—and look at how they'll impact any plan you'll put together. — Session Leader: Matt Slaybaugh

2003-02-27:     Web Publishing & the Editorial Process in New Media     (Session 4)
In this session we'll take a look at the basics of what most people think of as online publishing: Web site publishing. We'll explore the differences between content sites, commerce sites, and marketing and promotion sites. — Session Leader: Edward Grossman

2003-03-06:     Web Architecture: The User Experience     (Session 5)
Any medium requires an interface, whether simply ink on paper that form rows of words, or a computer screen with complex layout. Today we look at the options and limitations for designing interfaces for online content. — Session Leader: Matt Slaybaugh

2003-03-13:     Advertising in the Internet Age     (Session 6)
Times are tough in the world of advertising-based publishing, especially online. Yet some companies are not only surviving, but are finding areas that are thriving. In this session we'll cover the landscape of online advertising, from advertising models to what to do with un-sold inventory.

Guest Lecturer: Susan Leiterstein, The Deal — Session Leader: Edward Grossman

2003-03-20 -- No Class This Week

2003-03-27:     Getting the Word Out — Promoting Your Site     (Session 7)
"If you build it, they will come . . ." Beware the "Field of Dreams" Fallacy. You can have the best site on the Web, but if no one knows about it all your work will be for nothing. We'll look at all the ways to promote a Web site. — Session Leader: Matt Slaybaugh

2003-04-03:     E-Mail Marketing and E-Newsletters     (Session 8)
It's all the rage -- we'll discuss the process behind the hype, and how not to spam! — Session Leader: Edward Grossman

2003-04-10:     Protecting Yourself — Legal Issue in the Internet Age     (Session 9)
Distributing perfect digital copies of copyrighted materials—whether it be on a Web site, in an E-Book, or for the purposes of print-on-demand services—opens up a world of potential trouble for publishers. In this session we'll examine the legal issues facing the Internet age. — Session Leader: Matt Slaybaugh

2003-04-17:     Practical Application -- Pulling It All Together     (Session 10)
Now what? Loaded with theoretical information, you are ready to face the challenges in your own workplaces. But practical implementation doesn't always go as theorized. In this session we'll investigate potential problems and pitfalls in applying digital ideas to online publishing, drawing on the earlier coursework of the semester and focusing on how it applies to you and your real-world situation. — Session Leader: Edward Grossman