All dates are subject to change This page will have the most up-to-date information February 9 -- The Internet Changes Everything -- (Session 1) Today there are 74 million people in the U.S, using to the Web to access news, entertainment, and other information--in direct competition with traditional print and broadcast sources. In this introduction we'll look at how the Web is changing the face of publishing, focusing specifically on the similarities and differences among print, online, broadcast and other media. February 16 -- Internet 101 -- (Session 2) In this class we'll take a look "under the hood" of the Internet. A basic knowledge of how the Internet works will greatly enhance our discussions in subsequent sessions. Topics include: How digital communication works, how the Web works, history of the Net. February 23 -- Anatomy of a Web Site -- (Session 3) Using several successful publishing endeavors as examples, we'll explore a variety of ways to design and structure a Web site. March 1 -- Creating Web Pages -- (Session 4) We'll construct several Web pages in class. Sudents will learn the basic structure of HTML and how it can be used to change the appearance of a Web page. We will also look at some advanced Web technologies, such as Java, JavaScript, Style Sheets, and Dynamic HTML. March 8 -- Site Hosting -- (Session 5) Although it's possible to set up your own Web servers, it is not recommended. In this session, we'll explore the variety of hosting options, and examine the costs involved and the criteria for choosing a Web hosting service. We'll also cover the technical aspects of acquiring a domain name. We will also catch up with site critiques and discuss the final projects. March 15 -- -- (Spring Recess) March 22 -- The Economics of Online Publishing -- (Session 6) We are trying out numerous revenue models today, and all are considered exploratory. We'll take a look at some of the successes and failures. Also, we'll create balance sheets for theoretical sites, in order to examine the risks and potential rewards. March 29 -- Promoting the Site -- (Session 7) "If you build it, they will come..." Beware the 'Field of Dreams' Fallacy. You can have the best site on the Web, but if no one knows about it all your work will be for nothing. We'll look at all the ways to promote a Web site. April 5 -- A Day in the Life of an Internet Startup -- (Session 8) Matt is out of town (giving a talk about CSS at the InternetWorld conference in L.A.), Tom Giebel will guest lecture. Tom will give a glimpse into the financial and technical issues of starting an e-business. Think about questions you might have about the experience of working at a startup. Even if you never work in that kind of environment, there are lessons for everyone in the Internet industry (that means you!). April 12 -- The Editorial Process -- (Session 9) Online publishing is not just print without the paper. Deadlines, editorial calendars, production methods, and even writing style are all impacted. We'll take a look behind the scenes at a major online publication, and also explore how content is "repurposed" from a print magazine. Ed Grossman will be a guest speaker. April 19 -- Measuring the Success and Growth of a Web Site -- (Session 10) Online publishing uses a slightly different set of tools than print for measuring effectiveness and audience reach. We'll look at ways to measure Web site success, and the tools available for monitoring site usage.